Branding, Identity Design, Website, Apparel Design, Vehicle Lettering

Client Profile


Industry: Construction
Business Size: 5–10 Employees
Location: Milford, NH

Vaillancourt Concrete and Construction is an established Milford, NH, business that has emerged from the start-up years and is honing in on a streamlined business model while pinpointing the unique features of their business. The aging branding needed to be updated and unified to reflect this new stage in business development. These key differentiators included a specialization in decorative concrete, a higher productivity level than competitors, and superior customer experience.  

Project Overview

Wookie Creative was tasked with rebranding for the business and rolling it out over the course of a year to maintain budget considerations. Starting with a fresh logo as the foundation, the plan was to build up a strong business identity as business vehicles are always driving around the service areas, and then work to build a functional website that would provide a sitemap that would be optimized for search engine rankings. Joe Vaillancourt hired a local photographer to capture examples of his work for use on the website and marketing. Wookie Creative handled the web-optimized copy-development.


  • Logo Design

  • Business Card Design

  • Signage Design
  • Vehicle Lettering
  • SEO-Optimized Site Map
  • Website Redesign (Squarespace Customized Template)

  • Email account set-up

Campaign Results

Vaillancourt Concrete and Construction has built a recognizable presence in the area, and requests for estimates have begun to flow in from the newly-launched website. The business has begun ranking on search pages for strategic keywords and is seeing rank improvements from the updated site, the additional content, as well as new backlinks and directory listings.